In October of 2010, Joey uploaded a video of himself freestyling to Youtube. The video was re-posted on the website World Star Hip Hop, and caught the attention of Jonny Shipes, the President of Cinematic Music Group.

In early 2012, Joey and Capital STEEZ released a video for “Survival Tactics.” It was directed by Coodie and Chike of Creative Control. The song borrows the instrumental and name from the 1998 song “Survival Tactics” by Styles of Beyond. Check out the pics and video below:

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